Nihonbashi Honey Bee Club
Tokyo, Japan · Operator: 三越伊勢丹（日本橋三越本店）
Overview
Urban beekeeping launched March 2016 on the rooftop of Mitsukoshi's Nihonbashi flagship — a clear example of a for-profit (department store) using city ecology and local food culture for its own branding.
Citizen participation
A department-store-led urban beekeeping project; the 'Nihonbashi honey' it produces is sold at the L'ABEILLE shop and used in collaborations with confectioners.
Operating model
Department-store local branding/CSR, using in-house honey sales and product development to promote the district.
Impact
In its 8th honey season by 2023, linking urban beekeeping to department-store placemaking and product development.
Land tenure
Uses the rooftop of the company's own department-store building.
Crops
- honey
Scale
日本橋三越本店 新館屋上に巣箱8箱。
Sources（2）
This entry is compiled from the public sources, official sites and research below.
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